MAGIC... one of the worlds biggest mens trade shows for the fashion industry. Two weekends ago people flocked over to Vegas to check out the new looks and get into some heavy buying. This year it was stated that more people than ever wanted to purchase the new looks for the next week rather than next season. Looks from Tokidoki were previewed during the actual event and there was a high demand for product. Dorfman-Pacific is one of the worlds largest hat manufacturers in America and during MAGIC they launched three new brands; Sinatra, a fedora collection inspored by Frank Sinatra, Carlos Santana Headwear, fedoras and cut and sew caps inspired by Mr. Santana himself, and Stetson Cloth Hats and Caps, from the legendary westernwear company. Zuidema stated "We're more optimistic for what fall/holiday will bring, but we are cautiously optimistic. We are accepting that it is a new world with the economy, and we must embrace it."
Seems as if the MAGIC trade show was bigger than expected. Lets hope that the industry will continue to grow through the economic struggles. It looks as if it already has come a long way!!!
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